The EC allocated over €200 million for promotion of EU agri-food products

 In Horizon 2020

The European Commission allocated a total budget of €200.9 million to the promotion of EU agri-food products.

The biggest portion of the money, €181.4 million, is dedicated to the co-financing of promotion programmes that will be selected among the proposals following the calls published a week ago, on 14 January 2020.

€118.4 million is allocated to promotion programmes in countries outside the EU. This includes those with high growth potential such as Korea, Japan, Mexico, USA and China. The selected programmes are expected to boost competitiveness and consumption of EU agri-food products across the globe.

Among the other expected benefits from the programmes are to inform the EU and global consumers of the various EU quality schemes such as geographical indications or organic products. What is more, the programmes will promote the EU’s high safety and quality standards as well as the diversity and authenticity of European products. Inside the EU, €8 million is earmarked for fresh fruit and vegetables, aiming at increasing their consumption within the context of a balanced and healthy diet.

The eligible candidates are trade organisations, producer organisations and agri-food bodies responsible for promotion activities. Proposals should be submitted by 15 April 2020. The Commission will assess the proposals and announce the beneficiaries in the autumn.

EU promotion policy for agri-food products aims to help the sector take advantage of the expanding and increasingly dynamic global agri-food market, raise awareness on quality schemes including organic produce and help producers should they face market disturbances.

The calls are published here.

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